Rushil Decor Limited


Rushil Décor Ltd. is one of the leading company in Laminate and MDF panel boards industry in India with a global foot print in and around 42 countries. Founded in 1993, the company is today the partner of choice for our discerning customers around the world. We are defined by our commitment to excellence and our passion to bring to life designs that meld expertise with art.

We aim to create a strong emotional connection in the hearts of our customers, through design & experiences. We are always conscious of who we are designing for and the total experience we intend to create.

We revel in our ability to inspire and excite the world, challenge and break paradigms, influence & form the future.

Over the years, we've built up our knowledge, product and supply chain expertise to allow us to offer a wide product portfolio of Laminates, MDF Boards, VIR MAXPRO (HDFWR – High Density Fiber Water Resistant) Boards, Pre-Laminated Decorative MDF Boards, PVC and WPC Boards with a fully supported robust after sales service network. Our advanced state-of-the-art manufacturing facilities offer products across categories, with every product promising the Rushil hallmark of impeccable quality.

Our green-label certification from Singapore Environmental Council, BIS & Eco-mark certifications reinforce our commitment to doing business responsibly. Ensuring manufacturing compliance with Health, Safety and Environment (HSE) regulations, we remain committed to protect our people, the community and the environment.

To put it simply, we strive to enhance the quality of life for current and future generations through design, craftsmanship and innovation, fueled by the passion of creating a wide range of design surfaces and panel boards which are beautiful yet functional.

About Signor

We Have The Right Products to Fit Your Needs - Signor.

Signor Laminates brings 30 years of interior design experience right to home or office. Our design professionals are equipped to help you determine the laminate products and design that work best for our customers within the colors and likings of yours we make more than your expectation and your dream designs.

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Our Mission

To deliver sustainable growth consistently to our investors and employees. Exceed our internal and external customer requirements through continuous improvement and inspire employees to do their best by offering opportunities for personal development and enabling them realize their full potential.

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Our Vision

Create a better everyday life for our customers. Our vision is to offer a wide range of well-designed, environment friendly functional products at affordable prices and commit to deliver growth consistently to our investors and employees. Our objective is to have long-standing and trustful investor, customer and employee relationships by creating ‘tangible value’ consistently, efficiently and ethically

Why choose Signor

INNOVATION

We place great value on product innovations that delight our customers and help improve the quality of their lives.

We challenge convention and reinvent the way we do business to excel in the marketplace and redefine the way customers think about home décor.

TRANSPARENCY

We encourage employees to communicate with their peers. We believe that an open exchange of ideas and thoughts is imperative for a successful business.

It is about involving everyone in the company in making decisions and accepting responsibility for how the company is run. It is about making sure that they have the knowledge, information and training they need to work seamlessly and efficiently.

TRUST

We respect our colleagues and customers, and treat them as we want to be treated. Our confidence in each other’s capabilities and intentions stems from a core belief that people work best when the environment is healthy and when there is a foundation of trust. That gives all individuals, involved in the working of the company, the self-confidence to contribute to their fullest potential.

We value differences, and inspire and enable people to achieve their goals. We encourage a linear decentralised organisational structure where individuals are given the power to make decisions and the support they need to implement them.

CUSTOMER FOCUS

We are passionate about serving our customers with personal conviction and utmost dedication.

We strive to exceed our customer’s expectations each and every time we create products and solutions around their ever-evolving needs. For us, everything begins with our customers and ends with our customers.

QUALITY & SERVICE

We strive for world-class quality and continuous improvement. It is always our endeavour to meet and exceed the standards of excellence stakeholders expect of us.

Our Management

Our management team has over 30 years of experience in the laminate

Under their aegis Signor Laminates has a strong grip on its internal processes relating to commissioning and operating of manufacturing capacities, financial management, business development and strategic planning.


Our Network

Our strong network is the backbone that has supported our dominance in the global laminates market. Our organization has a large distribution network and operates through 6 Branch offices, 9 consignment agents and 80 plus distributors. As of today, we have a network of 1600 plus dealers.

Our expansion and diversification efforts are not just directed at our manufacturing capability but to our network capabilities as well. We believe that smaller towns in suburban India would be the new emerging realty hubs for development of residential and commercial structures and intend to position ourselves to capitalize on these emerging opportunities. Hence, we are focusing on expanding on our distributorship network by opening new marketing offices and appointing new distributors, to include smaller towns and rural areas.

The robustness of our network affords us several advantages and benefits which are ultimately passed on to our consumers.

• Cost Effective Sourcing:

The size of our operations and the long-standing presence in the industry has helped us develop a network of suppliers for procuring quality raw materials at a competitive price.

• Superior Networking:

Our strong network would not be possible if we ignored the human part of it all. We believe in building relationships to build our network. Our sales, distribution and marketing teams keep reviewing new products, assessing market trends and developing business relations. We have dealers across India, who focuses on creating brand awareness through print, electronic media, in-store visibility and carpenter meets. Apart from this our company has strong relationships with interior designers, architects and designers, contractors, carpenters and retailers.

Our Journey